Saudi restaurant marketing case studies.

Results and optimization findings from 60 TikTok campaigns across Café 88 and Cozy Vibes in Riyadh.

Café 88 · Riyadh

2,208 conversions across 13 campaigns

11,439.85 SAR produced 2.63M impressions and 15,881 clicks. The strongest structure delivered 1,261 conversions at 4.07 SAR each, while weak reach and lead campaigns revealed material budget waste.

Cozy Vibes · Riyadh

1,879 conversions across 47 campaigns

7,620.43 SAR produced 2.26M impressions and 13,101 clicks. The breakout SALES campaign generated 1,353 conversions at 0.45 SAR, while 44% of total spend was identified in zero-conversion campaigns.

Combined portfolio

4,087 conversions at 4.66 SAR blended cost

Across both accounts, more than 4,400 SAR in underperforming spend was identified for reallocation toward proven sales and lead-generation structures.

The strategic lesson

More campaigns do not automatically create more growth.

Restaurant accounts improve when spend is consolidated around clear conversion actions, proven creative patterns and campaign structures with sufficient data.

Find the winner

Identify the structures producing both conversion volume and efficiency.

Cut silent waste

Pause campaigns consuming budget without meaningful clicks or conversions.

Scale deliberately

Move budget toward proven structures without destroying their efficiency.