Paid Social Strategy
Campaign architecture designed around your margin, offer and growth stage.
Your performance marketing growth partner
Scale your brand with profitable ads.
I help eCommerce, DTC and restaurant brands turn Meta and TikTok ad spend into measurable revenue—through sharper strategy, stronger funnels and relentless optimization.
ASMSSCCL
★★★★★
50+ brands and stores supported globally
♥
Growth built on
real business goals
Revenue generated$2M+
ASResults first
Clear strategy, disciplined testing and reporting you can actually use.
★★★★★
Selected brands and teams represented in my work archive
DRESSFAIRUAE · FASHION
eECOMPLUG
MASTERSUPER STORE
COZYVIBESCAFÉ · RIYADH
SHOTS CAFÉ 88SCENSIFYPREMIUM FRAGRANCE
CASTIFY.PKPHONE ACCESSORIES
How I help
Everything your brand needs to scale with confidence
Audience & Creative
Research, testing and creative direction that connects with buyers.
Profitable Scaling
Scale winning campaigns while protecting ROAS and acquisition costs.
Shopify & CRO
Store and landing-page improvements that turn more visits into orders.
Full-Funnel Systems
Retargeting, retention and analytics that connect every growth touchpoint.
Growth Management
Hands-on ownership, reporting and constant improvement across the funnel.
Meet your growth partner
Hi, I’m Arslan! 👋
I’m a performance marketing manager, Shopify Partner and founder of my own marketing agency, Calvix Labs. With 4+ years of hands-on experience, I help eCommerce brands across Pakistan, the UAE, KSA, the UK and the US connect paid media with Shopify, CRO and real commercial outcomes.
Learn more on LinkedIn- ↗$2M+ verified revenue generated
- ▥277,000+ orders managed
- ✓Shopify Partner
- CFounder, Calvix Labs
- ▥50+ Shopify stores delivered
Selected results
Proof that performance comes before promises
Master Super Store
$741K+
in sales- 117,300+ orders
- +79% average order value
- +35% return on investment
Store 3
$686K+
in sales- 2.07M sessions
- 97,700+ orders
- Meta + TikTok growth
Scensify
$288K+
in sales- 33,300+ orders
- +40% conversion rate
- Shopify + paid social
Evidence over hype
Campaign work you can measure.
Documented outcomes from live eCommerce and restaurant accounts—not anonymous praise or decorative numbers.
A lean campaign that turned $400 into 1,000+ orders.
Built the Shopify storefront, structured the acquisition funnel and managed conversion-led Meta campaigns for a high-volume COD offer.
1,000+Orders in one month
$0.40Cost per order
4×Revenue growth
60 TikTok campaigns across Café 88 and Cozy Vibes.
End-to-end budget allocation, testing, conversion tracking and waste reduction for fast-moving F&B accounts.
4,087Total conversions
19,060SAR managed
4.66 SARBlended cost / conversion
0.45 SARBest cost / conversion
Industry exposure
Growth strategy shaped around how your customers buy.
I’ve worked across product-led and service-led businesses, adapting campaigns to different buying cycles, offers and customer behaviors.
Discuss your brand ↗eCommerce & DTC
Beauty, perfume, lifestyle, fashion and general retail brands.
Restaurants & Food
Local awareness, offers, customer acquisition and campaign support for restaurant businesses.
International Markets
Campaign exposure across Pakistan, UAE, KSA, US and UK audiences.
Ready when you are
Invest in your brand’s next stage of growth.
Tell me what you sell, where you are today and what growth looks like for your business.
- ✓ Full-time and remote opportunities
- ✓ eCommerce growth partnerships
- ✓ Restaurant and local business campaigns
- ✓ Verified analytics available on request
Start a conversation
Let’s build your growth plan.
Available for selected roles, projects and performance marketing partnerships.
Email Arslan ↗WhatsApp Arslan ↗up Order on Upwork ↗